Privacy Policy

 PRIVACY POLICY

We take your privacy very seriously. We will always treat your personal information with the utmost respect and never sell OR share it with other organizations [outside of the Bike Lane Uprising] for marketing purposes.

Please read this privacy policy carefully as it contains important information on who we are, how and why we collect, store, use, and share your personal information. It also explains your rights in relation to your personal information and how to contact us or supervisory authorities in the event you have a complaint.

We collect, use and are responsible for certain personal information about you. When we do so we are subject to various laws in the United States, and we are responsible as “controller” of that personal information for the purposes of those laws.

​

• Key Terms. It would be helpful to start by explaining some key terms used in this policy:

​

• How and Why We Use Your Personal Information. The table below explains what we use (process) your personal information for and our reasons for doing so:

​

​

​

• Under data protection law, we can only use your personal information if we have a proper reason for doing so, e.g.:

• To comply with our legal and regulatory obligations;

• For the performance of our agreement with you or to take steps at your request before entering into an agreement;

• For our legitimate interests or those of a third party; or

• Where you have given consent.

• A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.

• Keeping Your Personal Information Secure. We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorized way. We limit access to your personal information to those who have a genuine business need to access it. Those processing your information will do so only in an authorized manner and are subject to a duty of confidentiality. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

​

• Your Rights Under the CCPA. You have the right under the California Consumer Privacy Act of 2018 (CCPA) and certain other privacy and data protection laws, as applicable, to exercise free of charge:

​

• How to Exercise Your Rights. If you would like to exercise any of your rights as described in this Privacy Policy, please:Email us at hello@bikelaneuprising.com

​​

Please note that you may only make a CCPA-related data access or data portability disclosure request twice within a 12-month period.

If you choose to contact directly by email, you will need to provide us with:

• Enough information to identify you (e.g., your contributor name or email address);

• Proof of your identity; and

• A description of what right you want to exercise and the information to which your request relates.

We are not obligated to make a data access or data portability disclosure if we cannot verify that the person making the request is the person about whom we collected information, or is someone authorized to act on such person’s behalf.

Any personal information we collect from you to verify your identity in connection with you request will be used solely for the purposes of verification.

• Personal Information We Collect About You. We may collect and use the following personal information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household:

​

This personal information is required to provide BLU Services to you. If you do not provide personal information we ask for, it may delay or prevent us from providing BLU Services to you.

​

• How Your Personal Information is Collected. We collect most of this personal information directly from you via our website. However, we may also collect information:

  • From publicly accessible sources;

  • From cookies on our website; and

  • Via our IT systems, including:

    • Automated monitoring of our websites and other technical systems, such as our computer networks and connections, email and messaging systems.

• Promotional Communications. We may use your personal information to send you updates by email about our BLU services including exclusive offers, promotions or new BLU Services

​

We have a legitimate interest in processing your personal information for promotional purposes (see above “How and why we use your personal information”). This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly.

​

You have the right to opt out of receiving promotional communications at any time by:

• Contacting us at

We may ask you to confirm or update your marketing preferences if there are changes in the law, regulation, or the structure of our business.

​

• Who We Share Your Personal Information With. We only allow our service providers to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. We also impose contractual obligations on service providers relating to ensure they can only use your personal information to provide services to us and to you. 

We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.

​

We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a re-structuring. We will typically anonymize information, but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.

​

We may share personal information with:

​

• Service providers we use to help deliver our BLU services to you, such as  store orders, payment service providers, data warehouses, and data analytic suppliers;

• Other third parties we use to help us run our business, such as website hosts, payment service providers;

• Third parties approved by you, including social media sites you choose to link your account to;

• Personal Information We Sold or Disclosed for a Business Purpose. In the preceding 12 months, we have sold to one or more third parties the following categories of personal information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

• See How and Why We Use Your Personal Information list above

• In the preceding 12 months, we have disclosed for a business purpose to one or more third parties the following categories of personal information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household:

• See How and Why We Use Your Personal Information list above

• Where Your Personal Information is Held. Information may be held at our offices and those of our third parties and service providers as described above (see above: “Who We Share Your Personal Information with”).

• How Long Your Personal Information Will Be Kept. We will keep your personal information while you have an account with us or while we are providing BLU services to you. Thereafter, we will keep your personal information for as long as is necessary:

• To respond to any questions, complaints or claims made by you or on your behalf;

• To show that we treated you fairly; or

• To keep records required by law.

• We will not retain your personal information for longer than necessary for the purposes set out in this policy. 

• When it is no longer necessary to retain your personal information, we will delete or anonymize it.

• Changes to This Privacy Notice. This privacy notice was published on January 28, 2020 and last updated on January 28, 2020.

• We may change this privacy notice from time to time–when we do, we will inform you via our website or other means of contact such as email.

• How to Contact Us. Please contact us by email at if you have any questions about this privacy policy or the information we hold about you.

• Do You Need Extra Help? If you would like this notice in another format (for example: audio, large print, braille) please contact us (see “How to contact us” above).